Case study · Columbus, OH
$56,400 In 7 Weeks From 51 Leads
Kestrel Ridge Windows & Doors — owner Brian Tolliver, 2 sales reps, 2 install crews, average job $9,400.
Lead spend
$7,140
$140/lead
Leads
51
Jobs signed
6
Return
7.9X
The client
Family-owned, 11 years in, stuck under 5%
Kestrel Ridge had been relying on home shows and shared leads from a big lead marketplace. They were closing under 5% of the leads they bought.
Brian Tolliver
Owner, Kestrel Ridge
The problem
Same lead, 3–4 companies, next-day callbacks
Each lead was sold to 3–4 companies. Reps called back the next day. Appointment set rate sat around 15%.
"By the time we called, someone else was already booked in for Tuesday."
What we did
Exclusive leads, instant alerts, 5-minute callbacks
Exclusive leads across 14 Columbus-area zip codes, an instant text alert to the rep's phone, a call within 5 minutes, and the 7-day follow-up sequence.
- Ad
- Quiz form
- Lead texted to rep
- Call in under 5 min
- Appointment
- Signed
Results
51 leads → 6 signed jobs
Week 1
8 leads, 4 appointments
Week 2
First signed job ($11,200)
Week 4
3 jobs signed
Week 7
6 jobs, $56,400 total
Contract completed
Homeowner:
$11,200
Contract completed
Homeowner:
$9,850
Takeaway
Average time to first call: 3 minutes 40 seconds. Speed to lead is the whole story.