Window replacement work on a residential home

Buildzy guide · For US window & door companies

Replacement Window Leads: A Buyer’s Guide

Exclusive or shared? What should you pay? And what happens when a lead doesn’t qualify? Here’s what to check before ordering.

By Buildzy · Window & door lead generation

Replacement window leads are homeowner enquiries about replacing existing windows—not finished sales or automatically booked appointments.

Buildzy supplies exclusive homeowner leads to established US window and door replacement companies. You agree the qualification criteria and a fixed rate before ordering a batch. We cover the ad spend and lead generation costs; eligible leads that miss your agreed criteria are replaced free when reported within 48 hours.

What counts as a qualified replacement window lead?

A name and a phone number alone don’t define a qualified lead. The enquiry needs to match the work your company can actually quote and install. Before ordering, agree a written definition covering:

  • Homeowner status: the person owns the property, rather than renting it.
  • Service area: the property falls inside the ZIP codes or territory you agree.
  • Project type: replacement windows, doors, or both—not unrelated home services.
  • Project size: the number of openings that makes a quote worthwhile for your team.
  • Timeline and contact details: an agreed project timeframe and valid contact information.

The criteria you agree with Buildzy before your order determine qualification and replacement eligibility. Don’t assume every provider uses the same definition.

Exclusive vs. shared replacement window leads

Exclusive leads

The provider sends the enquiry to one company. Buildzy’s leads are exclusive to you, never shared and never resold. Your reps aren’t competing with other companies that bought that same enquiry from us.

Shared leads

The provider sells or sends the same enquiry to multiple companies. Ask how many buyers receive it, when each receives it, and whether it can be resold. A lower price per enquiry doesn’t by itself establish a lower cost per signed job.

Exclusive does not mean the homeowner can’t seek other quotes independently. It describes how the provider distributes the lead—not a promise that you will win the work. Your follow-up, quotation and sales process still matter.

How much do replacement window leads cost?

Buildzy’s published indicative range is $100–$175 per exclusive lead, depending on market and project type. Full-house window replacement enquiries sit at the upper end of that range. This is Buildzy’s range, not an industry-wide average; your fixed rate is agreed on the call before you order.

Lead price
A fixed rate per qualified lead, agreed before ordering
Setup fees
None
Ad spend
Covered by Buildzy
Ordering
Monthly batches, with no long-term contract

Compare cost per job, not just cost per lead

Track how many leads you contact, how many turn into appointments, and how many appointments become signed jobs. Divide your lead spend by the jobs won to see your cost per acquired job. When comparing providers, include any separate setup fees, retainers or ad spend.

Use your own sales figures in the pay-per-lead ROI calculator. Its results are estimates based on your inputs, not a promise of revenue or profit.

Buildzy’s free lead replacement policy

If a lead does not meet the criteria agreed before your order, report it within 48 hours. Buildzy replaces eligible leads at no charge.

  1. 1

    Check the agreed criteria

    Examples include a renter instead of a homeowner, a property outside your service area, the wrong project type, or invalid contact details.

  2. 2

    Submit the replacement request

    Use the replacement form with the lead name or ID, select the reason and add any notes explaining the mismatch.

  3. 3

    Get an eligible lead replaced free

    Eligibility is based on the criteria agreed for your order. A lead that misses those criteria is replaced without an additional lead charge.

The policy covers a mismatch with agreed qualification criteria. It is not a guarantee that every qualified lead will book a quote or become a sale. Buildzy also offers guaranteed appointment options depending on order size and state; discuss those separately on the call.

Submit a replacement request

Before you order replacement window leads

Confirm exclusivity, your territory, the qualification criteria, the fixed price, delivery method and replacement process. Have someone ready to follow up promptly and run the in-home quotes. Those details make a batch usable for your sales team—not just another list of contacts.

Buildzy can deliver leads into your CRM, email, SMS or Google Sheets, with the method agreed on your call. For a closer look at the offer, read is Buildzy the right fit? For what happens after delivery, use the window and door lead follow-up sequence.

Replacement window leads for your territory.